Some view healthcare through a single lens. At G&S, our lens is a prism.
We support a rainbow of players: physicians and patients; hospitals and health systems; healthcare services companies and payers; MedTech and emerging tech; and non-profits and associations working across every setting. This kaleidoscope of care and the diversity of its delivery drive our passion and impact.
We pair years of healthcare sector and marketing communications experience with critical knowledge gained across other industries like professional and financial services. This generates new avenues of insight to help our clients tell the right story, in the right way, to the right audience – whether we are helping them reach consumers or other businesses in the healthcare ecosystem.
Healthcare is not one-size-fits-all and neither are effective integrated healthcare marketing communications strategies. We partner with providers, healthcare services companies, health system innovators, payers and more – working with ease across the care delivery ecosystem. We get to know the ins and outs of their business goals and objectives. Each client relationship provides invaluable insights into today’s complex healthcare landscape and enables us to craft effective marketing communications plans that resonate with target audiences and inspire action.
Hospitals and healthcare systems
Consumer healthcare providers
Digital health platforms
Payers
Health Innovation and Medical Devices
Medical technology and device companies must reach diverse but often overlapping audiences in a highly regulated marketing environment. B2B healthcare marketing campaigns often become B2P (physician), B2C, and even B2P2C. We have years of experience partnering with innovative companies across MedTech and medical devices to increase awareness, and ultimately adoption, among patient, physician and health system audiences.
Medical devices
Medical technology
Health platforms
Case Studies
INSIGHTEC
Professional Associations, Services and Nonprofits
As a healthcare marketing communications agency, we have deep experience working with non-profit organizations and associations of many kinds across the healthcare landscape, helping them meet their mission and advance their goals. These groups range from professional associations, to health sector consulting firms, to health-focused non-profits and charitable organizations, to issue-driven campaigns led by consortiums of industry leaders. We offer an informed perspective to help define campaigns and drive real results for these groups and the audiences they serve.
Professional associations
Industry constortiums
Health-focued non-profits
Health sector professional services and consulting
